There are very few emotions that can be compared to those conjured up in a Parsi soul when an ice cold glass bottle of the original Dukes Mangola is either gulped down or simply fantasized about. It lights up the limbic system-an area we in Neuroscience call the pleasure centre of the brain. According to studies this centre was first described in the early 1950’s. Ironically, it’s around the same time that Mangola was launched!
